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Last week at Illuminate EMEA in Copenhagen, I spent several days with the people who run some of the world’s most recognizable and at the same time operationally complex venues. I always leave those conversations so energized and enthusiastic, my team has a running inside joke. This year I left convinced: we are at a genuine inflection point — one of those rare moments where what we have been building and what the market is ready for arrive at exactly the same time.
What I Heard from Our Customers
The industry is not waiting to see if AI is real. That question is settled. What venue leaders are wrestling with now is more specific: how do we actually land the potential of AI for venues and event management?
The customers I spent time with in Copenhagen are asking about proposal generation, conflict detection, revenue forecasting, and service delivery at scale. How AI can help Sales team manage the flood of inquiry forms, identify dark days, and optimize pricing. How can event planners reclaim time from administrative grind to focus on the customer experience. How can operating teams surface booking conflicts before they become problems. Some are already in early beta programs with us, shaping our roadmap. These are conversations — and they are happening now.
More insight. More speed. Better decisions. Less manual work. More revenue opportunity. The ability to react and execute with greater confidence. That is what our customers are asking for — and exactly what we are building.
Why Momentus Is Positioned Differently
We recently conducted primary research on the state of AI in the events & venues industry and the findings are clear: 52% of venue professionals say AI tools fall short because they lack domain and venue-specific knowledge. Not cost. Not complexity. The single biggest reason AI disappoints this industry is that generic models do not understand how venues work. A further 48% say AI fails on real-time operational awareness — the contextual judgment that only comes from being embedded in how a venue actually runs.
Context matters more than raw capability. Every time.
Generic AI can write a proposal. It cannot write your proposal — one that knows your pricing logic, your client history, your booking patterns, your margin targets, and your service constraints. That gap between generic intelligence and operational intelligence is where most AI fails in practice.
Momentus sits inside the daily operating rhythm of venues across the world. We manage 1.5M+ events and $19B+ in revenue annually. We built the workflows that run this industry, refined them over 20+ years alongside our customers. That institutional knowledge is baked into every model we build — it is not something you can download or prompt-engineer around.
The Real Barriers — and How We Address Them
In Copenhagen, I heard the same hesitations come up — not as excuses, but as genuine operational concerns from people who want to move and want to get it right. Our research confirmed what I heard in those rooms. These are the barriers the industry is navigating, and they are the ones Momentus was built to address directly.
Data privacy and security top the list — 62% cite it as a primary concern. Rightly so. Momentus is built on a privacy-first architecture: your data is fully segmented, never used to train shared models, and never leaves your system.
Trust in AI decisions follows at 57%. Every recommendation is visible, auditable, and traceable. Your team always sees what the AI suggested and why — not a black box, but a partner you can interrogate and override.
Integration and change management each land at 46%. Both are addressed by working inside a platform teams already use every day. No separate tool to adopt, no new login, no parallel workflow. Adoption happens where the work already happens.
And 66% of venue professionals prefer human-led with AI in support — which is exactly how we build. AI takes the grind off your team’s plates so they can focus on what they are actually good at. It amplifies great people. It does not replace them.
This explains the gap: 64% believe deeply in AI’s potential, but only 7% are actively piloting it. The conviction is there. The right infrastructure and the right partner are what most venues are still finding. That is the gap we are here to close.
What We Are Building — and What Is Already Live
Three AI capabilities are live in Momentus today. Three more launching this fall.
● LIVE NOW
Ask Mo — Conversational Intelligence
Ask questions in plain language, get instant answers. Interactive charts, written summaries, step-by-step guidance. Revenue, pacing, and utilization — no exports, no pivot tables, no waiting.
Momentus Analytics — Performance Clarity
Prebuilt dashboards for sales funnel, conversion, and revenue trends. Low-code custom report builder with no IT dependency. AI-powered peer benchmarking for U.S. convention centers.
Smart Imports — Intelligent Data Entry
Drop in messy files. AI maps columns, catches duplicates, and flags issues automatically — no templates, no manual cleanup.
○ COMING Q3 2026
Momentus AI for Sales
Qualifies leads, resolves booking conflicts, and generates complete proposals — all inside Momentus.
○ COMING NEXT
Momentus AI for Events
Coordinates execution complexity so your team can focus on delivering exceptional experiences.
Momentus AI for Finance
Automates revenue recognition, optimizes margins, and forecasts with confidence — inside the same system as your events.
An Invitation: Shape What Comes Next
To the customers who were in Copenhagen — and those having the same conversations internally: we want you inside the tent.
Starting now, we are opening Early Access sign-ups for Momentus AI for Sales. Participants get early access before the Q3 launch, direct input into the roadmap, and hands-on support throughout. What we ask in return is honest feedback — what is working, what is not, and where AI still falls short.
The most valuable conversations in Copenhagen were with customers who pushed back on me — who named the exact workflow where AI did not deliver. Those conversations make the product better. I want more of them.
Reach out to your Customer Success Manager or learn more at gomomentus.com/ai. Spots are limited. We are building this with you — not just for you – and our goal is to help you deliver more extraordinary moments to your customers.
The Window Is Open
What makes this moment different is the speed at which the conversation has moved — not from “is AI real?” but from “should we act?” to “how do we act well?”
The venues that move now will compound that advantage for years. The ones that wait will spend the next cycle catching up. Customers who left Illuminate are not going back to put AI on a watch list — they are going back to have implementation conversations. I want Momentus to be the partner they bring into those conversations.
We are in the right industry at the right moment, with the right foundation. Not hype. Not a feature. A genuine operational advantage for the teams that choose to move.
I cannot wait to show you what we are building.
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