Knowledge Hub: Meetings and Events Management Best Practices

Mastering Corporate Workplace Strategy and Experiences with Data-Driven Decisions 

In a recent 2023-2024 CBRE Global Workplace & Occupancy Insights report, “Clients have increased space-sharing by 30% and adapted their properties to increase collaboration spaces by 44%.” This shift in repurposing workplace spaces to help attract and retain top talent is all well and good, but how are companies measuring effectiveness? A Forbes article noted, “Companies that fail to account for how the physical office contributes to their overall business objectives may struggle to meet employee expectations, which can result in a decrease in employee engagement and performance.” 

Many forward-thinking organizations are investing in a  corporate event management solution to capture valuable business insights, thus enabling data-driven decisions that ensure their workplace strategy and experiences are successful. 

In this blog, we'll delve into the significance of a comprehensive  event management solution for corporations, showcasing how such a system can be a game-changer to fuel interactions between employees and their workplaces while maximize initiatives to increase efficiencies in the organization’s portfolio.   

Top 5 Benefits of an Event Management Solution to Enhance Corporate Workplace Strategy and Experiences  

1. An amplified user journey 

Efficiency is a core component of an elevated user journey, especially when it comes to employees’ day-to-day activities. A corporate event management solution simplifies resource booking by providing employees with a centralized platform to reserve meeting spaces, equipment, catering services and more. Gone are the days of sifting through emails and spreadsheets to coordinate these details. 

Imagine a seamless, user-friendly platform that easily allows employees to book open conference rooms, event teams to identify gaps in booking schedules and leaders to review and improve future events with accessible data.  

A digital event management platform, purpose-built for corporations, has these capabilities and more to significantly enhance your workplace strategy and the end-user employee experience.   

2. A reduction in labor expenses 

Traditional office event management often involves time-consuming, manual tasks. Coordinators may spend countless hours reviewing, processing and managing requests, all of which require a substantial investment in terms of human resources. 

However, with an advanced event management solution, these processes can be streamlined. By automating the initial steps, such as review and approval, businesses can drastically reduce the time and effort required to manage events. A digital platform can even ensure that requests are handled promptly and accurately, reducing the risk of errors that can be costly in both time and resources.   

3. Streamlined catering team processes 

For corporate office events, catering plays a pivotal role in creating memorable experiences for attendees. However, efficient management of catering services can be a complex task. This is where harnessing the power of data becomes a game-changer for streamlining catering team processes and delivering exceptional culinary experiences at corporate events and meetings. 

A corporate event management system allows you to simplify menu planning, offer real-time inventory management, personalize food and beverage selections and even provide analytics for future event ordering.   

4. An increase in data-driven decision-making 

Data-driven decision-making on the effectiveness of your workplace strategy and experiences begins with collecting and analyzing past event data. This information provides invaluable insights into employee attendee preferences, resource utilization and event success metrics. By analyzing historical data, event planners can make data-driven decisions that result in more successful events. 

An event management solution for corporations can offer key analytics and filterable on-screen reporting for every department. This empowers organizations to optimize space utilization, allocate resources more efficiently and anticipate future needs.  

5. An increase in financial viability 

To effectively optimize financial processes and drive efficiency, a comprehensive view of event finances is essential. Corporate event management software provides customizable reporting tools that offer insights into financial performance, expense trends, and cost-saving opportunities. These reports empower financial teams and decision-makers to make data-driven choices. They also provide organizations with the tools and insights needed to control budgets, manage chargebacks, streamline payment processing, conduct robust financial reporting and analytics, and ensure compliance with financial regulations.