According to Future Market Insights, the global casino hotel industry will reach a market value of $321.4 billion by 2033, substantially up from the industry’s market worth of $191 billion in 2022. Over the next ten years, successful casino resorts and hotels will likely increase events and attractions to meet higher demand and maximize revenue. Unfortunately, not all casino resorts and hotels are getting the greatest value from their spaces.  

The stakes are high: event managers often juggle multiple events simultaneously, ranging from live performances to exclusive VIP gatherings; on the other hand, unused event spaces amount to lost revenue. The booking, performance and success of events can significantly impact guest satisfaction and brand reputation. 

Fortunately, cloud-native digital tools can optimize space utilization, streamline coordination and communication and provide a holistic view of all events’ performance and success. Here we highlight the opportunities of a modernized, centralized digital platform and the potential benefits its tools can deliver for casino resorts and hotels. 

4 Benefits of Modernizing Event Management at Your Casino Resort or Hotel 

1. Connect all stakeholders with a centralized data repository 

Event sales, operations and facility teams at casino hotels and resorts often struggle to coordinate effectively due to tedious manual processes, a mismatch of digital tools or both. In these cases, teams often lack visibility into what the others are doing. 

A dedicated digital tool can integrate with multiple systems — such as PMS, POS, CMS and marketing technologies — so that all teams can access a centralized resource for event, operational and performance data. all teams, including operational account, sales users and more, can login to see data relevant to their needs in one system rather than disparate systems where additional analytics must be utilized to decipher profitability and overview analytics.  

2. Build more collaborative teams 

Event managers are responsible for a wide variety of employees, vendors and other individuals during an event. Each of these people requires access to accurate, real-time information about an event, albeit in different capacities and at different times, but all of this data needs to connect in order to streamline communication. Event managers who rely on manual processes risk jeopardizing their success due to miscommunications, and insufficient, inaccurate or lost information – thus impacting collaboration. 

An event-specific digital platform can consolidate data and make it readily accessible to relevant individuals through role-based access. Event organizers can even adapt functionality to an event’s specific needs, streamlining communication among teams and other stakeholders. Improved collaboration can support smoother operations and helps mitigate the impact of potential incidents as well. 

Event managers at casino hotels and resorts must provide experiences that captivate attendees and inspire brand loyalty among clients, sponsors and guests. However, it’s difficult to deliver these results and capture details for analysis and review. 

A streamlined digital platform can offer built-in functionality for collecting and measuring performance results to improve attendee experiences. The right tool has flexibility for event organizers to tailor features to their specific needs — they can go “above and beyond” for guests and planning teams, solving problems as they arise and driving the likelihood of future bookings. 

Event leaders, salespeople and executive stakeholders at casino resorts and hotels may find it challenging to visualize the “bigger picture” of all their events. This applies to the financial performance and additionally to the success of the overall operation. Access to this data is crucial as it can influence sales, strategic planning and future investments. 

Modern event software highlights key statistics and metrics, providing insights into event data and performance. Automating aspects of data analysis allows casino resorts and hotels to access a wealth of business intelligence across all their events and ensures uniformity in reporting as well. 

The Future of Event Management at Casino Resorts and Hotels 

The future of casino resorts and hotels hinges on the ability to deliver exceptional, memorable events that captivate guests and inspire brand loyalty. With the appropriate platform, these venues can support a wider variety of events and take informed, strategic steps to ensure their financial and operational success. 

Event Management Software for Casino Resorts and Hotels 

Momentus is a cloud-native solution purpose-built for venue and event management in casino resorts and hotels. It’s easy to adopt and implement; it is event agnostic, allowing organizers to streamline user adoption and begin driving real value from their events quickly. The more event leaders use Momentus, the more they can improve their events and build a stronger, more effective event strategy. 

Contact us today for a free, personalized demonstration.